Macon shops head into Small Business Saturday facing online growth, higher costs
Independent stores in Macon County head into the holiday season with online sales still growing faster than sales at physical stores, and with the costs of trucking in inventory and mailing orders well above last year.
Fuel and Shipping Costs Drive Fewer Season Concerns
Independent stores in Macon County head into Small Business Saturday, Nov. 28, with online sales growing faster than in-store sales and fuel and shipping costs well above last year, while forecasters still expect a solid season for physical stores.
Small Business Saturday, the Saturday after Thanksgiving, falls Nov. 28 this year. American Express, which started the promotion in 2010, estimated, based on a consumer survey, that Americans spent about $18 billion at independent retailers and restaurants on the day in 2025. About 68 cents of every dollar spent at a small business stays in the local community, according to research cited by American Express.
Sales at…
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